- about 3-4 minutes
- visual reflects the lyrics (not always)
- some videos are abstract/conceptual
- focus on artist as star e.g. low angle = high status close up = see the face
- themed costumes according to genre
- fast cutting rate many shots
Beyoncé - Single ladies
- black and white
- same costume except main artist
- artist in the middle
- zoom on artist
- long shot, wide shot
- main focus is Beyoncé
- slow cutting rate
Ariana Grande ft. Iggy Azalea - Problem
- artist in middle higher cutting rate
- many locations
- Variety of camera shots
- Star isn't always in shot
- different costumes for star
- male gaze
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