Mark Ronson - Uptown Funk ft. Bruno Mars

Katy Perry - Roar (Official)

Sia - Cheap Thrills (Lyric Video) ft. Sean Paul

case study 3

Sia- Cheap Thrills

• We actually don't see the singer through out the music video instead see an iconic feature of sia (black and white hair / wig)
• The song intros through the view of an old fashioned tv 
• The music video is meant to show resemblance to shows like American Bandstand and The Buddy Deane Show. 
• Black and white setting
• 4:20 secs long
• slow dancing that doesn't suit song in beginning
• One of the messages from the music video is to be yourself and break the stereotype  
• Many iconic dance moves are used especially from Michael Jackson 
• Constantly see from the view of a camera
• faceless could suggest no identity

case study 2

Katy Perry:Roar

• transition from animated or comic book like viewing. into regular time.
• Close up on Katy as she begins to sing
• torn and worn out clothes
• a cutting time of 3-4 seconds 
• the video is 4:30s long which is longer then usual music videos
• Camera angles: close ups, long shot, worms eye view, wide shot, mid shot, 
• when at chorus cuting time is more longer highest point is 14 seconds
• at the half way mark she is has now changed into more promiscuous clothing 
• use of greenscreen to get jungle background and cgi for animals
• fade to black and to white to change locations
• at end of video we transition back into a comic book like style
• Male gaze but also has women in a more independent light

case study 1

Mark Ronson ft Bruno Mars: Uptown Funk

• Main singer in middle 
• Close ups on Bruno Mars
• wide shots
• build up to chorus the cutting rate increases 
• usually has a cutting rate of 3-4 seconds 
• many transitions which follow the beat
• towards end spotlight is on bruno mar
• male gaze 
• 1970's setting we can tell from there clothing location 
• ends the same way it starts by zoom in on Mark Ronson with flashing effects

Production Schedule