case study 2

Katy Perry:Roar

• transition from animated or comic book like viewing. into regular time.
• Close up on Katy as she begins to sing
• torn and worn out clothes
• a cutting time of 3-4 seconds 
• the video is 4:30s long which is longer then usual music videos
• Camera angles: close ups, long shot, worms eye view, wide shot, mid shot, 
• when at chorus cuting time is more longer highest point is 14 seconds
• at the half way mark she is has now changed into more promiscuous clothing 
• use of greenscreen to get jungle background and cgi for animals
• fade to black and to white to change locations
• at end of video we transition back into a comic book like style
• Male gaze but also has women in a more independent light