case study 3

Sia- Cheap Thrills

• We actually don't see the singer through out the music video instead see an iconic feature of sia (black and white hair / wig)
• The song intros through the view of an old fashioned tv 
• The music video is meant to show resemblance to shows like American Bandstand and The Buddy Deane Show. 
• Black and white setting
• 4:20 secs long
• slow dancing that doesn't suit song in beginning
• One of the messages from the music video is to be yourself and break the stereotype  
• Many iconic dance moves are used especially from Michael Jackson 
• Constantly see from the view of a camera
• faceless could suggest no identity